The dramatic flop of 3D TVs is a perfect lesson on why strategy has to be open to change. Back in 2010, 3D TVs were being lauded as the next best thing. 'Get the cinema experience in your living room!' they said. 'Look, the Queen loves 3D too!' The reality was uncomfortable glasses, headaches and living rooms that still felt like… living rooms.

When professional services firms choose to outsource their marketing to the right partner, they get back far more than they put in. They're not just earning their time back, they also gain greater visibility to the right buyers and, as a result, growth beyond referrals. A true golden return.

If you ever think you're having a bad day in the office, remember that the world's most expensive typo cost NASA $150 million when its Mariner 1 probe self-destructed shortly after take-off. The reason? A missing hyphen in its guidance formula. That’s a (very) extreme example of how mistakes can cost businesses money. But wasted budget is wasted budget, and for smaller firms, it can quickly add up.

AI is fast becoming the new ‘weather chat’. But is it being talked about where it matters most? 3x more UK professionals are using AI compared to 18 months ago, yet most businesses aren’t actively helping employees get the most out of it.

There’s a reason 90% of New Year’s resolutions don’t stick. It’s not a lack of intention. It’s because they ask for too much, too quickly.

Expert-led content is helpful guidance and advice that stems from the unique knowledge and experiences of founders. It’s a way to build trust and credibility with potential clients before the first conversation.

Whether we like it or not, AI is here and it's already grouping professional services businesses into two categories.

Delivering marketing for two national membership bodies taught me the unique power of building a community among customers. The best thing? It’s cost effective and small businesses are in the ideal position to take advantage of it. Based on my experience, this is how you can foster and grow a community from the ground up.

Recently, Duo's CEO, Luis von Ahn, announced the learning platform was becoming ‘AI-first’. It’s been met with widespread backlash, and has got Duo into the press for all the wrong reasons. The story highlights a key point about where people’s acceptance of AI stands at the moment (Brands, listen up!).

Fact. 70% of consumers trust earned media (news articles) over paid media (advertising). In a world overflowing with short form videos and a never-ending barrage of email newsletters, ‘earned-media’ is often overlooked as an effective B2B marketing tool.

Deploying urgency within a balanced marketing plan can help engaged shoppers come to a purchasing decision faster. Here’s how.

According to Prosperity Media, we each receive 121 emails per day, and that’s just to our work inbox. So, can a marketing email really hope to stand out amongst all this noise? And if we get this many at work, are we really going to be in the mood to engage with all the emails arriving at our personal account?