FAQs – Taylored Marketing Co.

Q: What types of marketing services do you offer?
A: I specialise in expert-led marketing for professional services firms. That includes positioning, thought-leadership strategy, LinkedIn content, long-form articles and whitepapers, case studies, email newsletters and targeted business development campaigns. My focus is on helping founders and senior professionals turn their expertise into visible, credible marketing that builds trust and generates pipeline.

Q: I’ve never heard of ‘Expert-Led Marketing’. What is it, and how can it help my professional services firms?
A: Expert-led marketing makes your knowledge visible to the market before a prospect ever contacts you.

Instead of relying solely on referrals, it uses educational content, case studies and founder-led insight to demonstrate authority. This builds trust earlier in the buying process, shortens sales cycles and positions your firm as a specialist rather than a generalist.

For firms in legal, accounting, property, recruitment, insurance and membership sectors, trust is often the deciding factor. Expert-led marketing strengthens that trust at scale.

Q: Do you only work with professional services firms?

A: Yes. My work is focused on professional services and membership-based organisations.

I have previously led marketing for a UK professional membership body and worked closely with property managers, recruiters, lawyers and other professionals. I now apply that experience to helping similar firms build authority and pipeline through structured, expert-led strategies.

Q: Can you provide an assessment of my business before we begin working together?
A: Absolutely. I offer a no-obligation 30-minute strategy call where we review:

• Your niche and positioning

• Your LinkedIn presence (personal and company)

• Your current content and visibility

• Gaps in your pipeline strategy

You will leave the call with practical next steps, whether we work together or not.

Q: Do you work with sole traders or only businesses with several employees?
A: I work with founders, partners and smaller to mid-sized professional services firms.

Expert-led marketing is particularly effective for boutique firms and independent practitioners because it highlights individual expertise and builds direct trust with decision-makers.

Q: How do you tailor marketing strategies to my business?
A: I begin with positioning and research. That includes understanding your niche, analysing how competitors communicate, identifying the questions your clients are already asking, and defining the themes you want to be known for.

From there, I build a structured content and outreach plan aligned to your commercial objectives, not generic activity for activity’s sake.

Q: Do you offer ongoing support or project-based work?

A: Yes, both of these. Some firms engage me on a retained basis to manage their ongoing expert-led marketing and outreach. Other commission defined projects such as:

• LinkedIn profile optimisation

• Whitepaper development

• Case study production

• A 90-day visibility programme

The structure depends on your current stage and objectives.

Q: How do you measure success?

A: Success is measured against commercial outcomes, not vanity metrics.

Depending on your objectives, that may include:

• Growth in relevant LinkedIn connections and engagement

• Newsletter subscribers and open rates

• Inbound enquiries

• Meetings booked with target accounts

• New sectors entered

• Revenue generated from targeted outreach

Marketing should support pipeline and long-term authority, not just impressions.

Q: Can you help with business development as well as content?

A: Yes.

Once positioning and visibility are strengthened, I support structured outreach campaigns across LinkedIn, email and phone. This turns enhanced credibility into conversations with decision-makers.

The aim is to create a repeatable business development engine rather than one-off wins.

Q: Do your strategies comply with UK advertising and professional regulations?

A: Yes. Professional services operate within regulatory frameworks, and marketing must reflect that.

My approach focuses on educational, insight-led content and credible positioning rather than exaggerated claims or aggressive tactics. This aligns well with UK professional standards.

Q: Are you available for face-to-face meetings?
A: Yes, as a sole trader, I am open to meeting potential clients in person within reasonable travel distances. Introductory calls can also easily be scheduled to discuss your needs before any in-person meeting.

Q: Are you UK-based?
A: Yes. After starting my consultancy in Australia, I am now permanently based in Wimbledon, South West London, and work with firms across London and the wider UK.

I also support clients remotely where required, but I am available for in-person meetings in London and surrounding areas.

Q: How do I schedule an introductory call or meeting?
A: You can contact me directly via email or phone to arrange a convenient time for an introductory call or an in-person meeting.