For professional services firms tired of waiting for referrals.
Three ways leaders can unlock work for their firm:
Stand out. A firm’s USP is the expertise of its people. Make sure potential clients see them.
Build reputations. Elevate your company and personal profiles to earn the trust of potential clients.
Be chosen. Meet with decision-makers who already trust the expertise of your team.
Seven Steps to Winning the Business You Want on LinkedIn
Winning clients on LinkedIn isn’t about gaining thousands of followers and hundreds of likes.
It’s about doing the activity that gets you noticed for what you do best, consistently.
I’ve broken down what’s delivered results for me and my clients in this short guide.
Marketing Services
With 10+ years in B2B marketing across property, recruitment, legal and accounting, I help firms and founders turn their expertise into new business that matches their strengths and passions.
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Share your unique experiences to build trust. I ghostwrite for leaders on LinkedIn to help them build a visible, credible presence that attracts opportunities.
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Well-researched content that answers buyer questions and builds trust. I deliver articles, reports, whitepapers and other long-form content.
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Leverage my proven email marketing methodology and benefit from engaging campaigns with focus. My sequences get you noticed and help start conversations.
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Make your website work harder. I combine SEO best practices, user experience and targeted Google Ads to attract the right visitors and convert them into enquiries.
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Make your website work harder. I combine SEO best practices, user experience and targeted Google Ads to attract the right visitors and convert them into enquiries.
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Leverage good news content to boost your company’s profile with minimal cost.
Want An Outside Perspective?
Sometimes you just need a fresh pair of eyes. I offer free 30-minute strategy calls to discuss firms’ challenges, objectives and marketing opportunities.
Founder-Led Marketing Roadmap
The steps I take to raise my clients’ personal and company profiles while delivering the nuggets which aid their wider business.
Step 1. Understand
We start with a conversation about your business, your niche, and the challenges your clients face. This helps uncover the strengths, anecdotes & specialist knowledge that will form the backbone of your expert-led content.
What You Get: A clearer sense of your market positioning, and where you can differentiate yourself from competitors.
Step 2. Research
I understand how similar firms communicate, identify opportunities they’re missing, and analyse what clients in your sector respond to. This makes sure your content speaks to the needs, questions and expectations of potential customers.
How this helps you: A sharper and current understanding of your market and the needs of your potential clients.
Step 3. Build
Now, I’ll put together a tailored plan covering your personal profile, company presence, and the content that best fit your goals. This can include LinkedIn content, articles, newsletters, case studies and other assets that demonstrate expertise naturally.
Outcome for you: A structured system for raising the profiles of your people and the firm, building trust with potential clients.
Step 4. Outreach
Once your profile and company channels are active, we move to targeted outreach. This is natural, human outreach, using key signals to engage with warm prospects, start conversations and open doors.
Outcome for you: More visibility, more conversations with the right clients and a growing pipeline of work.
Testimonials
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![A woman with medium-length dark brown hair wearing a red blazer, black top, and hoop earrings, sitting on a white upholstered chair with decorative nailhead trim, smiling at the camera.]()
From the beginning, Andrew has been an absolute pleasure to work with, friendly, polite, and genuinely engaged. He listens deeply and takes the time to truly understand my business, my goals, and the tone and ethos behind my brand. He’s also been incredibly intuitive in helping me express my voice authentically to the marketplace. Andrew is highly collaborative, brings thoughtful ideas to the table, and always delivers on time. His professionalism, creativity, and reliability make him a standout partner.
Indira Cole, Founder, Indigo People
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![A woman smiling at a social event, wearing a black blazer with a patterned collar, in a warmly lit room filled with other people.]()
Andrew has a natural flair and enviable talent for communications - and in particular, is a masterful copywriter, which was evident during our time working together. More than his marketing, creative and communication abilities and knowledge, he is a calm and unflappable presence, diligent, detail-orientated, organised and can handle multiple projects and deadlines with ease.
Jaclyn Mangaroo, Head of Communications, The Property Institute
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![Black and white photo of a young man smiling with arms crossed, wearing a striped button-up shirt, standing against a plain wall.]()
I regularly employ Andrew for marketing and sales campaigns for my business. He always succeeds in crafting engaging marketing output that is original and resonates with decision-makers. His marketing strategy succeeds in generating and nurturing new business. Personable, creative and a natural problem-solver who uses his initiative, I've been delighted with his results. When I need quality, creative marketing, Andrew is the first person I call.
Barry He, CEO & Founder, Levels Education
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![Two men standing outdoors at an event, one smiling and holding a device, with a wooden scoreboard and other event signage in the background.]()
I had the pleasure of working with Andrew and I can confidently say he brings an elevated level of expertise and dedication to any business. … If you’re looking for a marketing communications professional who can elevate your brand, I would highly recommend Andrew.
Guy Nicholls, Head of Sporting, FIA Extreme H World Cup
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![Woman with long brown hair smiling, wearing a navy blue shirt, standing against a pink background.]()
Andrew is smart, creative and focused. He is an excellent writer and delivered some brilliant pieces of writing for our various media channels over the years. Andy has always been very focused and works hard to deliver to any objective. He is extremely personable and engages a network easily with his cool, calm nature. He has delivered some exceptional events at Arena, gaining buy-in from some extremely well recognised brands and speakers regularly.
Stephanie Holme, Business Consultant
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![A young man smiling at a conference, wearing a suit and a lanyard, in a busy indoor venue with others and informational banners in the background.]()
I had the pleasure of reporting directly to Andrew during my first few months at TPI, which happened to be an especially busy time due to the company's rebrand. Andrew's leadership was instrumental in guiding the team through this period... His ability to navigate high-pressure situations while maintaining a positive and approachable attitude makes him a brilliant marketing manager and a trusted colleague.
Harry Smith, Marketing Executive, The Property Institute
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