Content Ideas for Recruiters

• Include context: the client's business, the role they needed filled, and what made it a difficult hire (tight market, niche skillset, previous agency failures, short timeline).

• Summarise what you delivered: time to shortlist, quality of candidates, how you found hidden talent.

• Include real figures where possible - time to fill, interviews conducted, number shortlisted, time role was vacant.

• In a separate post, share a testimonial from the hiring manager.

• Use the outcome as your hook. For example: "The role had been open for four months after two agencies failed to fill it. We placed someone in three weeks. Here's how."

Think about the challenge you can solve for your dream clients.

• Choose one part of it, and help them solve it with helpful advice that they can action from that day if they choose.

• Carousels, lists, diagrams are all great ways to help them visualise your content.

• Give examples of how it works.

• Example: “Hiring managers always ask me why they're losing good candidates at the offer stage. Here are 3 reasons your offer process is costing you hires, and how to fix them."

• Perhaps one of the most important parts; show your character in your content, tell your story and include pictures of yourself.

• As you build your following, you can create reintroduction posts to remind people of what you do, who you serve and give them more insight into you as a person.

• Whenever you reach a company or personal milestone, share it with your network.

• Think about a summary post of your recent quarter, and share your wins in one go. For example;

  • Number of roles filled.

  • Winning a retainer against a larger firm.

  • Filling a role that two agencies had failed to fill.

• If you’re marketing team is already working hard publishing content, reshare it with your own views added. It will help the content travel further and give you ready-made ideas.

Here are some general LinkedIn content angles that most people can use:                       

Personal

• Describe a helpful course, training or qualification you've done that has helped you become a better recruiter.

• Describe an interesting meeting or activity that you have in the diary this week.

• Tag and describe a hobby group, business community or volunteer group that you're a part of. How did you get into it?

Business-Focused

• Your ideal client — What kind of business are they? What hiring challenges do they typically have, and why do you do your best work with them?

• Who don't you work with, and why? (A sector you don't cover, a type of role outside your specialism. Being clear on what you don’t do helps build trust.)

• A change you're making to how you work with clients or candidates, and how they will help.

• How do you do it? Demonstrate your methods, for example, how you find hidden talent

Testimonial

• Share a testimonial you've received. This can be over email or a Google review for your business.

Opinions

• What frustrates you the most about your industry?

• What's a common mistake you see being made in your industry? Can you flip this into positive advice for what people could do instead?