https://tayloredmarketingco.com/marketing-blogs daily 0.75 2026-03-25 https://tayloredmarketingco.com/marketing-blogs/outsourced-marketing-the-golden-boomerang monthly 0.5 2026-03-16 https://tayloredmarketingco.com/marketing-blogs/the-antidote-to-ai-workslop monthly 0.5 2026-03-25 https://tayloredmarketingco.com/marketing-blogs/rome-wasnt-built-in-a-day-and-neither-is-a-successful-organic-marketing-strategy monthly 0.5 2026-03-16 https://tayloredmarketingco.com/marketing-blogs/why-trust-building-founder-content-starts-with-one-question monthly 0.5 2026-03-16 https://tayloredmarketingco.com/marketing-blogs/ai-is-dividing-professional-service-firms monthly 0.5 2026-03-16 https://tayloredmarketingco.com/marketing-blogs/dont-build-a-customer-base-build-a-community monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/69fa64f4-dd64-4aab-bad3-fa487b89b861/Community+Hero.png Marketing Blogs - Don’t Build A Customer Base, Build A Community - Make it stand out Become a community hero! https://tayloredmarketingco.com/marketing-blogs/what-duos-story-tells-us-about-where-we-stand-with-ai monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/57d9734f-d457-4cb9-bffb-f1d8b09e9ae3/Duo+Bird.png Marketing Blogs - AI & Acceptance: Where Are We In 2025? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tayloredmarketingco.com/marketing-blogs/earned-media-for-b2b-marketing monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/1745326103941-PMJRIDKD3T6131Y67W9Z/read+all+about+it.jpg Marketing Blogs - Read All About It! Earned Media Could Be Your Next Best Marketing Move https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/c21cc0cd-cd1b-4164-ab13-15c083a3b875/show+an+image+of+a+news+release+email.jpg Marketing Blogs - Read All About It! Earned Media Could Be Your Next Best Marketing Move - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/700585de-9c85-4267-8406-f2c2239eda9a/newspaper+printing.jpg Marketing Blogs - Read All About It! Earned Media Could Be Your Next Best Marketing Move - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/35f7e2d2-3e21-4a99-a39e-7ec96936c37a/create+an+image+showing+lots+of+industry+magazines.jpg Marketing Blogs - Read All About It! Earned Media Could Be Your Next Best Marketing Move - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/076f67ae-5501-4e9a-b413-b0fd8129364b/skip+button+on+an+online+advert.jpg Marketing Blogs - Read All About It! Earned Media Could Be Your Next Best Marketing Move - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tayloredmarketingco.com/marketing-blogs/using-urgency-in-your-marketing monthly 0.5 2025-09-17 https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/2a942173-bd12-4e58-9c6e-15675c14a991/Sell+the+Dream.png Marketing Blogs - Draw Them In, Don’t Scare Them Off! Applying Urgency to Your Marketing in the Right Way https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/a8019ced-b34c-45b5-9ee3-da69fd5b8598/Buy+Now.png Marketing Blogs - Draw Them In, Don’t Scare Them Off! Applying Urgency to Your Marketing in the Right Way - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/22b55ea4-fc09-4968-855c-0b6549f0b39b/Hard+Sell+Pic+1.png Marketing Blogs - Draw Them In, Don’t Scare Them Off! Applying Urgency to Your Marketing in the Right Way - Make it stand out DFS is a UK furniture seller. Their business model is so heavily linked to sales that I was sure their acronym stood for Discount Furniture Store (It’s actually Direct Furniture Supplies). They have so many sales on throughout the year that it seems you’d be unlucky if you ended up buying a sofa at full price! Nevertheless, their ads and website always create a feeling of urgency to buy now and take advantage of a discount. The four-years interest free credit option is also a big draw. https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/6985c733-4419-4cab-9672-046e15711e84/shotoniphone.PNG Marketing Blogs - Draw Them In, Don’t Scare Them Off! Applying Urgency to Your Marketing in the Right Way - #ShotoniPhone Apple nailed FOMO. First launched in 2015 to showcase the iPhone 6’s enhanced camera, its ‘#ShotoniPhone’ paired a successful social media campaign with the promotion of a product feature. It cultivates a feeling of community and inclusivity among its customers while creating FOMO for those without iPhones, and is considered one of the most successful social media campaigns to date. There are currently 31 million tagged Instagram posts with the hashtag, and it’s still being used today, worldwide. https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/77e5ead4-f4bd-4b5f-90e2-32732ce5fc8f/Marketing+Agency.png Marketing Blogs - Draw Them In, Don’t Scare Them Off! Applying Urgency to Your Marketing in the Right Way This handy download created by the Performance Marketing Agency is available publicly. Think about what you can gift your followers to help them with a challenge. A neatly branded whitepaper, report or calendar that is referenced regularly will keep your brand front of mind. Plus, research shows that when people receive something for free, they can feel obliged to return the favour later on.[1] https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/d8b309d8-b96f-4096-b59a-d9cf830bd3dc/Balancing+Act.png Marketing Blogs - Draw Them In, Don’t Scare Them Off! Applying Urgency to Your Marketing in the Right Way - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tayloredmarketingco.com/marketing-blogs/marketing-emails-cutting-through-the-noise monthly 0.5 2025-05-28 https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/5877827a-0e4d-4d97-99af-96e17a910fc9/drowning+in+emails.jpg Marketing Blogs - Cut Through the Noise With Your Marketing Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/617a2ec2-7fd3-41aa-af02-fb5cc9a749ad/Preheader+2.png Marketing Blogs - Cut Through the Noise With Your Marketing Emails - Get Personal We all like to feel special. Many CRMs allow the option of including names within email titles, or in the body of the email. Usually, you can do this by adding a ‘merge tag’ like FNAME. This is a piece of code that tells the CRM to add the first name data from your email list. Note: this will only work if you have stored the names with email records. Make sure you preview the email to ensure the name displays correctly, and not in caps. You can also add last names (usually LNAME). https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/bfb7fe55-c9e5-47c5-9d68-84575738e76e/Email+left+unread+and+floating+around+in+space.jpg Marketing Blogs - Cut Through the Noise With Your Marketing Emails - Make it stand out An unopened email from 1994. How lonely! https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/40a5b59a-360c-42c2-947c-dc61ea4917d7/Preheader.png Marketing Blogs - Cut Through the Noise With Your Marketing Emails Here are a few pre-headers that range in effectiveness. I would argue the preheader for the Moz Team email simply repeats the title, whilst the others give the reader more information or build on the email subject by adding further context. https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/b5219e29-5abc-456b-af3f-0f15c1dea5da/Call+to+Action.jpg Marketing Blogs - Cut Through the Noise With Your Marketing Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tayloredmarketingco.com/marketing-blogs/tag/Marketing+Emails monthly 0.5 https://tayloredmarketingco.com/marketing-blogs/tag/SEO monthly 0.5 https://tayloredmarketingco.com/appointments daily 0.75 2025-06-26 https://tayloredmarketingco.com/contact daily 0.75 2026-02-16 https://images.squarespace-cdn.com/content/v1/67b15291f1b58264f71f3334/b2eabfd7-906c-438e-a29e-7ae8db3f7bff/Old+Ways.jpg https://tayloredmarketingco.com/about daily 0.75 2026-04-03 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